November 18, 2015

behind the name


Since 2012, my blog has been through so many life changes with me. From new jobs to new apartments, through wedding plans and now a baby. I may not have always been consistent with posting, but I knew my little outlet was always there, just waiting for me.

With a newborn at home, you’d imagine blogging to be the last thing on my mind, but staying up until the wee hours of the night has given me plenty of time to reflect and think about where I want to take things next. It started out with updating my portfolio (looong overdue), then I thought about my brand as a whole and ideas have been snowballing ever since.

I wanted to make everything absolutely perfect before rebranding, but then a friend gave me this wonderful advice, “start before you’re ready,” because perfection is just not realistic. I’ve accepted this project as a work in progress, so please bear with me as I transition from The Lacquerie to Every September.

Now about the name. The Lacquerie was unique and I put a lot of thought into it 3+ years ago, but it just doesn’t seem to fit anymore. I’ve simply outgrown it (and will definitely not miss having to spell it out for everyone). Overall, I’ve been craving more simplicity in life, so I decided to go with something that felt more real. Real words, real meaning. Every September came to me when I made an honest list of the things I love most and found a common thread. Moving to California, traveling through Europe, getting engaged in Paris, marrying the love of my life, and meeting my baby girl for the first time all took place during the month of September. And other than making San Diego my home in 2004, these major life events all happened in the last 3 consecutive years, hence the name Every September.

I also can’t help but be reminded of the way September always felt growing up. New school year, new clothes, new goals. To me, Fall represents this idea of new beginnings and personal growth. That being said, I plan to start fresh here in the next few weeks with a slight shift in perspective.

  • Lizzy B Loves

    I LOVE it!! Although Gabe will always refer to you as The Lacquerie!! :)p Every September is beautiful, especially with everything it evokes from your life. I can’t wait to see what perfectly un-perfect things you create. xoxo

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